Get Your Product Out There! A Guide to Choosing the Best Shipping Method
January 29, 2019 last mile logistics
You might have the best products in the world, but if they don’t make it to your customers there’s no point in selling them. So how are you going to deliver those goods?
This question can cause quite a dilemma for any business owner. The shipping method decided upon by the company directly affects the business as well as the customer.
When it comes to choosing a shipping method, there are a few things to keep in mind. Ready to begin? Here are some things you should think when making your decision.
Where Your Customers Are
First, you need to consider your customer. Where are they located? The answer to this question should play a big role in your decision.
There are plenty of shipping options to choose from, so you’re sure to find the right fit.
If your customers solely reside in your home country, you can look for an option that only serves that country. There’s no need to worry about international shipping if your customers don’t demand it.
On the other hand, you might have international customers. Or you may hope to have them in the future. If this sounds like your business, make sure you choose a shipping method that offers international shipping.
You may only need to ship items to a more local audience. If that’s the case, you can go with a courier who knows the area well and specializes in fast local deliveries.
What You’re Shipping
What types of products do you plan to ship to your customers? While it may seem like that doesn’t matter all that much, it really does. This should be one of the biggest things you take into consideration.
If you’re shipping fragile items, make sure your method of choice will protect them.
Do you plan to ship living things, such as fish or plants? Then you’ll need a shipping method that offers special care and overnight options.
Whether you need your products to get to their destination quickly or at a more standard pace, there’s a method that’ll meet your needs.
The size of your products matters, too. Not all shipping companies will allow for large or oddly-shaped packages. If this matches the description of any of your product, make sure you find a company that’s willing to ship that product.
Package weight is an important thing to consider, too.
The Costs Involved
The cost of your chosen shipping method is important to both your company and your customers. Look for something that effective but affordable.
Consider each shipping method’s standard costs, insurance fees, and any other possible costs. This will help you stay on budget and keep your customers happy.
Unless you offer a single type of thing and plan to ship it the same way every time, you may want a variety of shipping methods. You may want your fragile items delivered in one way and your large items delivered in another.
Luckily, you can find shipping companies who offer a variety of tools and methods. Look for this, if variety is an important feature for your products.
Package tracking is a must these days. Your customers will expect it, so make sure you offer it.
Tracking gives your customers an intimate knowledge of where their package is. It takes the wonder and some of the worries away until their package arrives.
For the best customer experience, choose a method that offers tracking. This is a benefit for you since you can provide the customer with information when they want it. And it benefits the customers by making them happier and feeling more secure about their online purchase.
Popular Shipping Methods
The way in which your products are delivered will play a role in the cost and effectiveness of your shipping. So consider the method itself when looking at your options.
Will your items be transported by train, air, ship, or truck? Are they hand delivered, or are they left on a porch or at an airport?
All these things should be on your mind when you’re making a decision. Here’s a look at some popular options, so you have an idea of what’s out there.
The U.S. Postal Service offers several types of shipping. These include standard, first class, and overnight.
They offer tracking and pretty much everyone in the U.S. is familiar with how they work. This provides the comfort of familiarity for your customer.
Various shipping companies, such as UPS and FedEx offer many shipping services. They usually offer a lot of options, so they’re worth looking into.
Courier services offer a hands-on, catered-to you approach to shipping. Things like rush service, any-hour delivery, and package storage are all part of this method.
Many courier services offer last mile delivery, which can be used in conjunction with other delivery services. This helps make sure that packages don’t get left somewhere, like an airport.
Courier service is an excellent option if you’re looking for a shipping method that’ll guarantee customer satisfaction.
The Right Shipping Method for You
When it comes to choosing a shipping method for your company, you have a lot of decisions to make. There may be more than one option that could be a good fit, so make sure you compare your options.
Consider every element of the shipping process, including product size, where the products will go, and how fast they need to get there. Once you’ve found the right fit, you and your customers are sure to be happy.
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